I'm sure by now the whole entire world is buzzing about the 66 screenings of Yeezys video for "New Slaves" but last night when it was going down I had to find the nearest building location and participate in witnessing probably the most ingenious form of guerilla marketing yet. It was about a quarter to 2 am when this black trailer looking truck pulled up to project the visual on the face of the Prada building. In all it was very worth the late night mission except the singing part at the end which should've been left out.
was able to capture the first verse & some stills ..
Also rumors that Kanye was on the corner of that street in his Maybach watching it it as well, but when the crowd got wind he rapidly cleared the scene.
YES!!
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